DriveSafe: a safe drive for creators' assets
Project overview
DriveSafe is an iOS-first creator app - a safe place to store, edit, and collaborate on music and visual assets with co-creators, producers, and industry peers. I led design end-to-end: brand, iOS app, onboarding, upload and edit flows, marketing site, and App Store presence.
DriveSafe
2023–2024
Creator tools
Product Design Lead
~year
0 → 1
Product Design, iOS, Brand, Web Design, Design System
Context
Music and visual creators move work-in-progress assets across DMs, email, Dropbox folders, and unsecured Google Drives every day. Each handoff creates risk - leaks, lost feedback, broken versioning, awkward sharing with managers and producers. DriveSafe positioned itself as a creator-first storage + collaboration product on iOS, where uploads, edits, and feedback live in one place creators can actually trust.
Problem
- - Creators hand off WIP files through tools never designed for creative collaboration.
- - Feedback gets lost across DMs, comments, and threads - no single source of truth.
- - Music and visual assets need different review affordances; existing tools treat both as flat files.
- - Creators rarely read docs - onboarding has to be obvious from the first tap.
- - iOS is the primary work surface; desktop-first storage tools fail this audience.
Selected visuals
Approach
The principles and concrete choices that shaped the work - what we picked, and why we picked it.
- 01
iOS-first, not iOS-port
Most creator storage tools are desktop apps with a mobile shell. DriveSafe started on iOS and stayed there as the primary surface. Every interaction was designed for thumb and one-handed use.
- 02
Different review modes for music vs. visual
Music files get a waveform with timestamped feedback. Visual files get pinned annotations on the asset itself. Same product, two specific affordances - not a generic comment box.
- 03
Sharing as a moment, not a setting
Sharing with a producer or co-creator is the primary action, not buried in a settings panel. The share flow surfaces who can see what before the link goes out.
- 04
Versioning that is visible without being intimidating
Creators iterate constantly. Versioning is surfaced as a quiet timeline on every asset - easy to scan, never in the way of the next take.
- 05
Onboarding without docs
Creators don't read docs. The first run walks the user through upload, edit, and share with their first real asset - by the end of onboarding, they've shipped something.
- 06
Trust as the brand, not features
Brand leads with intentionality and care for the asset, not feature lists. Logotype, color, type, and motion all read as a place where work is safe to land - that is what creators actually buy.
Metrics
Impact
- - Designed DriveSafe end-to-end: brand, iOS app, marketing site, App Store assets
- - Set the storage + edit + collaborate flow that defines the product
- - Live and actively shipping on the App Store
Qualitative outcomes
- - A creator can store, edit, share, and get feedback on assets without leaving the app.
- - Music and visual review get medium-specific affordances instead of a generic comment box.
- - Brand reads as trust and intent, not "another storage app".
